We're inviting proposals from UK HEIs for a research study project to map the economic worth of the creative industries in West Bengal, India.

West Bengal is India’s sixth largest state in terms of economic size with a Gross State Domestic Product (GSDP) of US$ 158.40 billion in 2017-18. Festivals are an integral part of this state and the Durga Puja festival tops the list with an estimated economic worth of approximately USD 5 billion (ASSOCHAM report of 2013). With an estimated footfall of between 200,000-300,000 people per day in the capital city of Kolkata alone, Durga Puja is one of the largest public carnivals in the world. 

About the call

The British Council and Department of Tourism, Government of West Bengal will collaborate to carry out a research exercise for mapping the economic worth of creative industries around the festivals of West Bengal. The proposed research exercise will have two lenses: 

  1. Livelihoods generated through creative industries around festivals 
  2. Economic value of these livelihoods 

Interested UK HEIs can send in research proposals based on the project details and terms of reference shared in the document below. Last date of submission is 12 August 2019. 


All proposals must be submitted by 12 August 2019 11.59 p.m. (UK time)

How to apply

Send a brief proposal describing the scope of work (what is included and excluded), general approach and methodology, work programme with timelines, budget (including what you will cover, if anything) and the CVs of research team with relevant previous experience by 12 August 2019 to Mahua Banerjee at mahua.banerjee@britishcouncil.org.

For more details about the call, please refer to the document in the 'Downloads' section below.