Applications for Creative Industries Mapping are now closed. Watch this space for more!

West Bengal is India’s sixth largest state in terms of economic size with a Gross State Domestic Product (GSDP) of US$ 158.40 billion in 2017-18. Festivals are an integral part of this state and the Durga Puja festival tops the list with an estimated economic worth of approximately USD 5 billion (ASSOCHAM report of 2013). With an estimated footfall of between 200,000-300,000 people per day in the capital city of Kolkata alone, Durga Puja is one of the largest public carnivals in the world. 

About the call

The British Council and Department of Tourism, Government of West Bengal are collaborating to carry out a research exercise for mapping the economic worth of creative industries around the festivals of West Bengal. The proposed research exercise will have two lenses: 

  1. Livelihoods generated through creative industries around festivals 
  2. Economic value of these livelihoods 

Interested UK HEIs can send in research proposals based on the project details and terms of reference shared in the document below. Last date of submission is 12 August 2019.  

For more details about this research project, watch this space.