"When I learn something new - and it happens every day - I feel a little more at home in this universe, a little more comfortable in the nest." – Bill Moyers

Newspapers are extraordinary. Magazines open your mind. They contain elements that have a conspicuous value, reams of data, trillions of words, bricks of wisdom, most of which reflect more than just our need to keep ourselves informed.

Over countless years, a world of knowledge has slipped under our doors. Enlightened by the thoughts and experiences of innumerable minds, words have been immortalised into print by newspapers and magazines. But now the times are changing.

Thousands of digital magazines and newspapers are popping up around the world, every day. They spread their wings at relentless speed, and the pace at which we watch them grow, their prints may no longer slip through our doors in a few years’ time. In 2020, perhaps for the first time ever, more information was digitally generated and accessed than had been produced and consumed in the previous fifty years - the period since the invention of the internet.

Did you know?

  • Digital versions of the international newspapers like the Guardian, Washington Post, The Independent, The Daily Telegraph, The Observer, Herald and New York Times continue to remain the greatest publications ever.
  • Top business magazines that most MBA aspirants have an eye on are Forbes, The Economist, Business World, Business Today, Frontline, Fortune and the Harvard Business Review.
  • Indian magazines that re-emerged as the instant favourites in 2020 are India Today, Reader’s Digest, Outlook, Business Today and Frontline and the most sought-after newspapers among students are the Hindu and Economic Times.
  • Circulation data at the British Council library shows that the most widely read digital magazines are National Geographic, The Economist (UK), Reader’s Digest, BBC History, Amateur Photographer, Time Magazine, Forbes, Computeractive, MIT Sloan  Management Review, New Scientist, Harper’s Bazaar and the Harvard Business Review.

Dipak Somani, who works for a management consultancy firm, says “Something incredible is always waiting to be known in the digital space and at the British Council Digital Library. I need a lot of support to be able to get on with my projects and I’ve enjoyed the experience on my mobile, tablet and desktop, anytime and anywhere.”

How many people are willing to pay INR1800 a year (or, INR150 a month) for a bundle of newspapers, magazines, journals, e-books, training modules, music and movies? Dipak is one among hundreds, and perhaps you could be next.

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