Ashiq is a Multidisciplinary Designer passionate about design innovation, visual aesthetics, and strategic management, grounded in Integrated Product Design with a focus on sustainability. The PB, a design company, specialises in sustainable product development, Design Strategic Management, and Communication Design. It combines creativity with analytical thinking to craft compelling visuals and solutions, addressing complex organisational challenges through sustainability-driven approaches. Additionally, Ashiq hosts a podcast that explores taboo topics in Indian culture, fostering open dialogue and social awareness.