The British Council presents the ‘Study UK Create to Connect Competition’ as part of the GREAT Campaign - the UK Government’s initiative to promote the UK as a GREAT place to visit, study, and do business. The Study UK campaign is an international initiative led by the British Council in partnership with the UK government's GREAT Britain campaign.  

This unique and competitive platform invites school and college students across India to showcase their creativity, critical thinking, and problem-solving skills through short video content – all of this within the context of learning, education and research in the UK. The student will publish this user generated content in social media channels and tag the GREAT campaign and British Council.

 

The competition works directly with schools and colleges and not individuals, to ensure higher participation. This will also help us influence and involve school leaders and counsellors. 

  • Junior Group: School students aged 16–17 years old
  • Senior Group: Undergraduate students aged 18 – 21 years old

All submissions must be made on behalf of participants by a teacher/counsellor/faculty member aged 18+ who agrees to the competition rules.

 

 

A content creation competition that invites students to explore and express their perspectives on India-UK ties in education and culture. Participants will create videos aligned to 

Topic: Culture, Education and Research – the India-UK Story

#StudyUKCreatetoConnect

Students are required to create a 1-minute video that captures how India and the UK can come together in education and research using tools such as science, technology, food, fashion, films, books, sports, language, diaspora, trade, and UN SDGs (education, cities, renewable energy, climate change, science, research, medicine). Students can pick any one sub-theme for the video and explore the India UK partnership that is rooted in education and research partnerships.

Know more about the theme and how to interpret it: Studying in the UK connects you to the world — show us what those connections look like for you.

Some sub-themes to explore:

  • Science & Innovation: How India and the UK collaborate in cutting-edge scientific research or innovation hubs
  • Technology & Digital Education: The role of digital tools and e-learning in strengthening India-UK educational ties.
  • Sustainable Development & Climate Action: Joint research on renewable energy, climate change mitigation, and sustainable cities.
  • Cultural Exchange through Food & Fashion: How culinary arts and fashion reflect and enhance the India-UK connection.
  • Cinema & Literature as Bridges: Exploring how modern films and books tell stories that link both cultures 
  • Sports & Youth Engagement: Collaborative sports programs promoting education and cultural understanding.

  • Video Format: English, up to 60 seconds (including credits).
  • Team Size: 1 to 4 participants per team. Each member can only participate in one team. Each school or HEI can nominate maximum 2 teams.
  • Tools: Videos can be created using any device—phones, tablets, or cameras.
  • Submission: Post the video on your School or Higher Education Institution official social media channel (Instagram, Facebook, and X-formerly Twitter) and tag the British Council on X(Twitter) and Instagram: @inbritish and in Facebook: British Council India. Use the hashtag #StudyUKCreatetoConnect
  • Complete the registration form with a brief synopsis (50–100 words), participant details and add the social media post link.

 

  • Top 3 Schools and 3 Higher Education Institutions win an invitation to a 2-day creative workshop in Mumbai led by a UK-based creative institution.
  • Winners receive certificates, a one-year British Council Digital Library membership, and will be featured on British Council platforms.
  • All participants will receive e-certificates.

 

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