Taking the temperature report

Oijo Media

The ‘Taking the Temperature’ research is a first-of-its-kind, landmark longitudinal report on the impact of the Covid-19 pandemic on India's creative economy. The research has been developed by the British Council, in partnership with the Federation of Indian Chambers of Commerce and Industry (FICCI) and the Art X Company.

The research was done in response to the Covid-19 pandemic, when we launched the Taking the Temperature surveys to track the impact of Covid-19 on India's creative economy, gathering responses from creative professionals, arts companies, sector support organisations, policymakers, and funders.

Based on two individual surveys, we released the Taking the Temperature Reports (edition one and two) which include key findings, case studies of resilience, and innovations in action across the creative sector.

The third and final report provides a consolidated mapping, through three consecutive surveys of how India's culture sector has been responding to the pandemic and related lockdowns from March 2020 to November 2021. For the very first time, gives the size and scale of the creative economy and its contribution of the culture industries to national Gross Domestic Product (GDP) and wealth creation in India.

The third report provides robust insight on the:

  • size of the creative economy to India's GDP and the scale of the current recession in the creative industries precipitated by the pandemic
  • depth and scale of impact of the pandemic and the crisis in creative sectors, arts companies and individual artist
  • comparisons, developments and changes over a sustained period from March 2020 to November 2021
  • changes being taken to strengthen the creative economy, during and post Covid-19
  • recommendations needed for emergency and long-term development of the creative economy.

We extend our gratitude to those who participated in our surveys. Your insight has been extremely valuable in advocating and influencing the support required for the creative sector.

The Taking The Temperature Reports respond to the UN Year of Creative Economy for Sustainable Development by providing opportunities, supporting inclusive growth, and promoting innovation. See how the British Council is supporting this important year here