Monday, 6 March 2017


~ Honourable Chief Guest, Smt. K. Kavitha, Member of Parliament, Smt. K. Ratna Prabha, IAS, Addl. Chief Secretary, Govt of Karnataka and Sh. Jayesh Ranjan, IAS, Principal Secretary, Ministry of IT, Electronics & Communications, Government of Telangana dedicate programme to the women of India ~

Hyderabad: Diageo in association with The British Council today celebrated the success of The Young Women Social Entrepreneurship Development Programme (YWSEDP) at a dedication event in the presence of the honourable Chief Guest, Smt. K. Kavitha, Member of Parliament, Smt. K. Ratna Prabha, IAS, Additional Chief Secretary, Government of Karnataka, and Sh. Jayesh Ranjan, IAS, Principal Secretary, Ministry of IT, Electronics & Communications, Government of Telangana. The event also witnessed a high-impact panel discussion on “Women Social Enterprise Ecosystem in India” with participation from eminent panelists. The panel discussed the development of social entrepreneurship in India, its challenges and potential solutions, creating an environment for women social entrepreneurs, the role of public institutions and social enterprises and the successful impact of the two phases of the YWSEDP.

Launched in September 2013, The Young Women Social Entrepreneurship Development Programme provided entrepreneurship education by training women Master trainers, and through them trained a larger group of women to become entrepreneurs. The programme also supported and mentored innovative ideas, stemming from the workshops, with the potential to mature as social enterprises. The programme aimed at providing training on practical application and shared learning incorporating content related with management, finance, communication, leadership, marketing, and fundraising.

Speaking about this landmark initiative, Smt. K. Kavitha, Member of Parliament, said, “The need of the hour today is for sustainable solutions that lead to economic growth. I congratulate the British Council and Diageo for identifying the gaps in our society today and empowering women with skills to fill those gaps and become agents of social change.”

Abanti Sankaranarayanan, Chief Strategy and Corporate Affairs Officer, United Spirits said, “The Diageo-British Council programme is designed to change the lives of thousands of women by building capacity for social entrepreneurship for women. Partnership with over 40 grassroots NGOs around the country that work tirelessly to empower women has been an important feature of this programme. The personal stories of the women make for inspiring case studies and strengthen our commitment to this cause.”

As part of new 2020 sustainability and responsibility targets, which include a commitment to ‘Building Thriving Communities’, Diageo has empowered  345,000 women globally since 2012 through the Plan W initiative.

On the conclusion of both phases of the Programme, a critical mass of over 80 Master Trainers in different cities in India cascaded training to over 4300 beneficiaries thereby promoting social entrepreneurship amongst the women in India.

Mei-kwei Barker, Director British Council, South India said, “We are delighted to be gathered here to celebrate the success of the ‘Young Women Social Entrepreneurship Development Programme’. Through the support of the partner organisations the programme has actively supported women empowerment and women entrepreneurs across India. The impact case story compendium launched today brings together unique journeys of empowerment, entrepreneurship and leadership taken up by women in their local settings. We are very grateful to Diageo for their support in this programme.”

The British Council leads the programme by providing Master trainers with innovative tools complemented by insights from the global social entrepreneurship scenario. They also provide support and mentoring through partner organisations to clusters of women, for innovative ideas which have potential to convert into a successful social enterprise.

Diageo, United Spirits and the British Council are strongly committed to empower women through social entrepreneurship by nurturing their self-worth and ability to create value for society and stronger communities in the world.

Notes to Editor

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

For more information about Diageo, our people, our brands, and performance, visit us here.

Visit Diageo’s global responsible drinking resource,, for information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.

About the British Council

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.

We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.

For more information: Visit us on