Young students sitting in an outdoor garden, using a mobile tablet

The British Council has announced the Creative Economy scholarship programme in partnership with four leading UK universities aimed at benefiting students and young professionals from India. Scholars with a background in creative arts, who can demonstrate their need for financial support and who aspire to be future leaders of the Indian creative economy are encouraged to apply. Ten scholarships are available under this programme which broadly cover post-graduate study in Culture Policy and Arts Management.


The creative economy is one of the most rapidly growing economic sectors of the world. It often leads the way in digital innovation, income generation, job creation and export earnings for national GDP.

Culture policy allied with public and private investment shapes the creative industries. This same industry drives economic growth and wealth creation.

The creative industries in publishing and literature, design and fashion, performing arts and theatres, festivals and film, architecture and galleries, crafts and heritage can be transformational for people and places. The arts and creative industries teach us about ourselves and help us understand the stories of different cultures and people across the world.

The creative industries help shape society and build inclusive communities of diverse people and places. Collectively arts, heritage and international collaboration contribute to sustainable development. 

The context in India

The British Council, FICCI and Art X Company's creative economy research, Taking the Temperature, reports on the serious impact of the Covid-19 pandemic on the creative industries in India.

There is limited access to Higher Education programmes in the creative economy, arts management or cultural policy in India, while expertise in creative economy policy offers much scope for development.

Enterprise and management skills in arts and culture organisations and institutions is important to the long-term resilience of the sector. Arts organisation business models are often based on a mixed economy of earned income, charitable giving, and philanthropy.

Since the Covid-19 draw-down of free reserves, cost-cutting, emergency grant support and digital innovation have been some of the needs of arts sectors to survive the pandemic. While future sustainability of various sectors, especially the performing arts, is insecure because of social distancing.

Arts Management skills and long-term government Culture Policy is more important than ever in India and worldwide.

2022 marks the anniversary of India’s 75th year of Independence. The first cohort of creative economy students will graduate during the summer of 2022 and form an important nexus of cultural ambassadors for a British Council arts alumnus programme. The Ambassador role for the Creative Economy scholars toward a 2022 UK-India programme offers further opportunity to develop skills as future arts leaders, managers and policymakers. We hope the alumnus will be central to strengthening the creative economy in India and South Asia in the long term.

Eligibility criteria

We are looking for scholars who:

  • are citizens and residents of India
  • are able to take up a full-time course of study in the UK for the academic year from Sept/Oct 2021 – 2022
  • can demonstrate a need for financial support
  • have an undergraduate degree that will enable them to gain access onto one of the pre-selected postgraduate courses at a UK university
  • can attain the level of English required for postgraduate study at a UK university now or upon completion of a pre-sessional English course
  • are active in the field with work experience or a proven interest in their subject area
  • are passionate about their course of study and are willing to engage as committed British Council cultural ambassadors for the 2022 UK-India Season commemorating India’s 75th year of Independence
  • applicants can apply for this opportunity once an offer of a place to study at any of the four partner universities in selected programmes is accepted

Main benefits

  • academic prestige - the UK’s universities are amongst the world’s leaders in creative economy studies in Arts Management and Culture Policy
  • economic support will include full tuition fees,
  • industry connections and networking support
  • special support for mothers
  • well-being and mental health support

The application process for the scholarships will begin from 15 April 2021 and applications will be made directly to the participating universities. 

Courses on offer No. of scholarships available UK universities Application deadline
MA Arts and Project Management 3

Birmingham City University

In case of any query write to


11 July 2021

MA Arts Administration and Cultural Policy

MA Creative and Cultural Entrepreneurship

MA Cultural Policy Relations and Diplomacy

MA Tourism and Cultural Policy


Goldsmiths, University of London

In case of any query write to

30 June 2021
MA Arts and Cultural Management 1

King's College London

In case of any query write to


15 June 2021
MSc Creative Industries and Cultural Policy 2

University of Glasgow

In case of any query write to

30 June 2021