We work to strengthen the concept of youth leadership and citizenship by our research on youth issues specific to youth policy, challenges of youth network, link between global processes and local experience and scenario of youth social entrepreneurship in the country.
With this context in view,the British Council is aiming to conduct this study to assess the attitudes and perceptions of Indian youth related to political process, internationalism, education policies and society. As our focus is on Education and Society, we are interested in the younger voters’ views on the international elements of the political debate, as well as the education and society policy aspects that influence voting behaviour. The study will evaluate the prevailing scenario and the perception of young person’s awareness, communication and aspirations with regard to the above.
Call for proposal for "Young India’s perception on political engagement, internationalism, education and society"
Background of the Study
India for the last six decades stood as the largest democracy in the world, which is also considered as the youngest nation. Demographic statistics reveal more than 50% under 25 years and about 30% between 10-25 years which roughly gives a figure of about 40% in the youth range of 16 - 30 years. This is a huge resource. Hence, it is obvious that participation of youth in the functioning of India’s political practices is integral. The current scenario of youth percentage in Parliament is also very dismal – out of 543, the current strength is only 71 which is 13% (between 25-40 years). This number further goes down if we take the youth age up to 30 years. The forthcoming Parliamentary elections in India (for 16th Lok Sabha) will see about 150 million first time voters and their ballot will have a major say in the election of the new Government. Hence perceptions of youth with regard to their voting behaviour will be of utmost importance.
Objective of the study
India for the last six decades stood as the largest democracy in the world, which is also considered as the youngest nation. Demographic statistics reveal more than 50% under 25 years and about 30% between 10-25 years which roughly gives a figure of about 40% in the youth range of 16 - 30 years. This is a huge resource. Hence, it is obvious that participation of youth in the functioning of India’s political practices is integral. The current scenario of youth percentage in Parliament is also very dismissal – out of 543, the current strength is only 71 which is 13% (between 25-40 years). This number further goes down if we take the youth age up to 30 years. The forthcoming Parliamentary elections in India (for 16th Lok Sabha) will see about 150 million first time voters and their ballot will have a major say in the election of the new Government. Hence perceptions of youth with regard to their voting behaviour will be of utmost importance.
The study will specifically focus on issues of:
- core values, aspirations, hopes and concerns of youth with regard to political processes and related issues including expectations of their government leaders,
- international policies and global agendas in the political debate that are most important to young Indians, educational policies and young people’s voice and their responsibility towards society and .
- communication and networking: sources of information and opinion forming, social networks, media preferences and influences
The objective of the study (in summary):
- What are young people’s hopes and expectations of the new leadership?
- Which international agendas are most important?
- What is their view of future relationship of India – UK?
This will be a comparative study - allowing us to explore similarities and differences between young people in India and the UK - including Indian diaspora. The UK bit of research will be undertaken as a separate study ahead of the UK elections in 2015.
The research will have three strands. The first strand will relate to secondary reports and data; second strand will be a mix of Focussed Group Discussions (FGDs) and telephone interviews with young people, selected key informants and stakeholders; and the third strand will target online audience (18-30 years) across 9 cities where British Council has its operations. All strands of the research study will be undertaken simultaneously.
Strand A: Secondary reports and data will be collated and analysed. Governmental agencies, INGOs, NGOs, development partners/donors working with youth will be the focus.
Strand B: Qualitative data will be gathered through Focus Group Discussions (FGDs) with young people from five metro/ larger cities. Telephone interviews with a sample of young people drawn from middle to upper social strata in 5 large cities will be conducted. The list of institutes/ organisations contacted for the same will need to be shared with the British Council.
Strand C: This phase will cover online audience (18-30 years) from different social media channels - Facebook, LinkedIn, twitter etc. This audience can be divided into two age groups 18-23 years and 24- 30 years.
Development of Instruments
Both the quantitative and qualitative data collection will require survey instruments. The online survey will be conducted through a structured questionnaire, which will comprise close ended questions. The qualitative data will be collected through desk research, FGDs and interviews. A separate guide will have to be developed for FGDs and in-depth interviews of key informants from organisations dealing with youth issues.
- Demonstrated understanding of the research brief, terms of reference and research context.
- Data and reports referenced.
- Track record and experience of working on similar research projects, in general.
- Proposed methodology and approach.
- Approach for conducting desk research.
- Approach for conducting 20 FGDs field work in the defined geographic areas - Delhi, Mumbai, Kolkata, Chennai and Bangalore.
- Approach for conducting a minimum of 30 in-depth interviews. These will have to be conducted either face-to-face or over telephone.
- Targeting strategy to reach minimum 2000 respondents for online research in 9 cities – Delhi, Mumbai, Chennai, Kolkata, Bangalore, Pune, Ahmedabad, Hyderabad, and Chandigarh.
Detailed budget including daily rates:
- Measures proposed to ensure quality control of the research.
The inception report will break down the research questions that will be addressed in the study. An inception report will be submitted to the British Council within 5 calendar days of signing of the contract.
The draft report at the end of 10 weeks should present findings from the review of existing literature around the research topic, and document the key institutions and programmes run by government agencies, NGOs and private organisations involved in the youth sector of India.
A draft report on the qualitative findings of the FGDs and in-depth interviews of the key informants will have to be submitted to the British Council at the end of 10 weeks.
A draft report on the quantitative findings shall be submitted to the British Council at the end of 10 weeks. The draft report shall compile and collate findings from the online survey conducted.
The draft report of strands A, B and C will have to be signed off by the British Council. The final report shall incorporate discussions and feedback from the British Council staff.
The final consolidated report for this strands A, B and C will have to be submitted at the end of 12 weeks.
- A draft report of strand A, B and C.
- Final report: British Council will have input in the development of format for the final report. Final report need not have clear categories of stands A, B and C. It will have to be presented in the form of a consolidated piece of research work.
- A summary of the final report should also be presented in power point format.
- Completed FGD and in-depth interview transcript documents will have to be submitted separately as transcripts.
- Data collected from online audience will have to be submitted in an excel sheet.
Submission of proposal by 27 April 2014
Inception report to be sent within 5 calendar days of signing the contract; the British Council will provide comments on the inception report in 2 working days.
FGDs, in-depth interviews and online survey instruments: 10 calendar days of signing of the contract. The British Council will give feedback on instruments in 2 calendar days.
Strand A, B, C – draft report 10 weeks from signing of the contract.
Final consolidated report at the end of 12 weeks
Please get in touch with the following for any queries, and submission of your proposal.
Dr G S Gujral - Head Society (India)
British Council Division, 17 K G Marg, New Delhi 110001
T: +91 11 41497220 I F: +91 11 23710717
Ms. Bhawana Negi- Senior Project Manager Society (North India)
British Council Division, 17 K G Marg, New Delhi 110001
T: +91 11 2371 1401 ext 7365| F: +91 11 2371 0717