British Council presents the Festivals Academy – Beginner’s Course this September in Guwahati. 

Festivals for the Future is the launch of our new three-year arts programme in India – bringing together the country’s most talented creative leaders, its emerging cultural festivals, and establishing partnership links with the UK’s own cultural festivals.

Following the successful pilot edition of the Beginner’s Course of the Festivals Academy in Goa in March 2019, the British Council presents the Beginner’s Course through a three-day intensive programme on the Core Principles of Festival Management in Guwahati, this September. 

The Festivals Academy will include three levels, Beginner’s, Intermediate and Advanced, launching in September 2019 with the Beginner’s level.

  • Beginner level: If you are a festival or festival manager in the first decade of experience. 
  • Intermediate level: If you are an established festival or experienced festival leader, founder, producer, or director. 
  • Advanced level: If you are interested in international collaboration for your festival. 

A digital learning toolkit will be developed following the Beginner’s course. The Intermediate course is planned for March 2020 in South India.

Each year British Council will run a quarterly series Festival Connections across North, South, West and East/North East India. A series of informal hub events to explore relevant themes for the festival sector in India and the UK.

Festivals Academy – Beginner's residency learning outcomes:

  • Develop a broad understanding of the core principles of festivals management and practice
  • Improve knowledge and experience through active participation in different strategic areas of festivals management
  • Address specific development objectives for your festival to enable sustainable implementation and change as a result of the residency
  • Form an informal alumnus of Festivals Academy participants

Facilitated by leading UK experts David Micklem (Battersea Arts Centre, In Between Time Festival) and Angela McSherry (London International Festival of Theatre, Manchester International Festival), the course will cover broadly the essentials for running a successful festival including: business models, programming and curation, marketing and audience development, finance and budget management; advocacy and stakeholder management, monitoring and evaluation; inclusive practices. 

Through workshops, case studies, peer-to-peer learning, mentoring, and plenary sessions, participants will be encouraged to explore their festival’s creative vision in a national forum, to share knowledge and experience, and discuss the shared challenges relevant to sustaining and growing the festival sector in the country. There will also be talks by local festival experts and networking events.

Key dates and venue

Application deadline: 12 August 2019 

Programme duration: 9 September to 12 September 2019 

Venue: Guwahati, Assam

Who can apply?

  • Festival directors, founders, curators, and senior managers of arts festivals across India 
  • Festivals can be single artform, cross artform, or multi-disciplinary.
  • Festivals must be annual or bi-annual artistic properties or seasons open to the public. 
  • Applicants’ backgrounds can range from artistic and curatorial to management, marketing, business development, fundraising etc. 

The course is free. British Council will also support accommodation, meals, and internal transport in Guwahati for all selected applicants. 

Domestic flights and any other additional costs will need to be borne by the participants. 

To apply, click the 'Apply now' button below.

Limited seats. Selected participants will be informed via email.