In response to the Covid-19 pandemic, the British Council in India in partnership with FICCI and The Art X Company launched the Taking the Temperature survey to track the impact of Covid-19 on India's creative economy, gathering responses from creative professionals, arts companies, sector support organisations, policy-makers, and funders.
Based on two individual surveys, we released the Taking the Temperature Reports (edition one and two) which include key findings, case studies of resilience, and innovations in action across the creative sector.
While the first edition of the report provides a snapshot of the situation in India since Covid-19 and the lockdown, the second edition of the report (published in December 2020) looks at the depth and scale of the impact of the pandemic, and studies the developments, actions, and recommendations that will strengthen the creative economy.
The second survey shows that:
- the creative economy is contracting
- some of the organisations are closing permanently to avoid bankruptcy
- creative businesses are contending with increasingly difficult choices to cut staff and overheads to ensure they remain resilient
- individuals, professionals, and artisans are facing short-term hand-to-mouth existence
- sectors are adapting to digital and live business models
- some of the workforce is leaving the creative economy and changing careers.
We extend our gratitude to those who participated in our surveys. Your insight has been extremely valuable in advocating and influencing the support required for the creative sector.
The Taking The Temperature Reports respond to the UN Year of Creative Economy for Sustainable Development by providing opportunities, supporting inclusive growth, and promoting innovation. See how the British Council is supporting this important year here.