The GREAT Britain campaign is the UK Government’s most ambitious international marketing campaign ever and showcases the very best of what Britain has to offer in order to encourage the world to visit, study and do business with the UK. It supports the Prime Minister’s ‘global race for growth’ and Olympic Legacy programme. The campaign is currently active in over 86 countries. Unifying the international growth promotion efforts of UK Trade & Investment, VisitBritain, British Council and FCO, GREAT aims to deliver significant and long-term increases in trade, tourism, education and inward investment in support of HMG’s prosperity and growth agenda.

The British Council in India is managing a nationwide GREAT Education campaign under the GREAT Britain umbrella. 


The GREAT Education campaign provides Indian students with support to study in the UK through scholarships, university and employer fairs, and updated information on studying in the UK. Watch the film to know more.