Nirupa Fernandez is Director Marketing, British Council, India. She has over 25 years’ experience in strategic marketing, business development and partnerships. She started her career with a consumer durable company, before joining the British Council in 1997. She has a track record of initiating and building business solutions successfully. She has led on various projects and business strands with a focus on developing innovative digital solutions for customers and clients across South Asia. Nirupa has an MBA, the CIM Professional Diploma in Marketing, and has attended the senior leadership course at Henley Business School, UK.