The post holder will be responsible to lead on planning and implementation of our marketing strategy to grow the business (B2C – Business to Customer) and to provide marketing and communications support to all English business lines. * This vacancy is with BC Examinations and English Services India Pvt Ltd (BCEESIPL), a wholly owned subsidiary company of the British Council.


Location Gurgaon
Duration 6 Months
Closing date Sunday, 9 December 2018

Role overview

Main Accountabilities:

Marketing and promotion implementation and management 

·Responsible for the implementation of marketing and promotion plans for external markets and internal stakeholders for the B to C business of the English SBU and support the marketing of the English language products, services and programmes for all audiences.

·Implement, manage and monitor the multi-channel marketing plan for English language services and make required adjustments where necessary to increase effectiveness.

·Agree with the Head Business Development and implement monthly and quarterly marketing and advertising plans for new and existing customers using appropriate project management tools. 

·Support in the management of the marketing mix for English language services to ensure that the set business and quality targets are met.

·Ensure all promotional material meet updated British Council brand guidelines and quality standards.

·Ensure that promotional activity is co-ordinated with the MarComms and Digital teams and the wider English teams, manage and monitor the web presence for English language services.

·Supervise procurement and inventory of promotional material as per corporate procurement policy and guidelines.

·Ensure that events- onsite and offsite, and offsite activity, are planned in a timely manner taking into account all key stakeholder inputs.

·Implement internal communication for English language services to the wider English teams and wider British Council teams in India, region and global.

·Work with Operations, Business Development and Customer Service teams for effective customer management.

·Support in monitoring and effective management of the India English marketing budget according to corporate budget management, procurement and finance standards.

Marketing strategy and planning 

·Contribute to the annual marketing planning process by participating in planning discussions and preparing marketing plan drafts using appropriate marketing planning tools and techniques.

·Contribute to the segmentation, targeting, positioning of the market for our English language products and services. 

·Contribute to decisions on the marketing mix, viz. product, price, place, promotion, people, physical evidence, process, of the English language services.

·Use appropriate marketing and business analysis tools and market information to identify and report opportunities for marketing campaigns, services and distribution channels that will lead to business growth 

Market research and monitoring marketing activity 

·Ensure external and internal marketing audit is conducted for English language services in India, including competitor and market analysis. Ensure data is accurately entered and updated on CRM or other business information management systems as required.

·Ensure that customer feedback is obtained using scorecard questionnaires, focus groups and other tools. Ensure that scorecard results are reported quarterly as per timelines.

·Track and report effectiveness of all marketing activity including client/customer service and management. Monitor and manage key performance indicators like conversion rates, return on investment, total customer value.

·Ensure that customer and stakeholder profiles are generated to inform business decisions.

Managing marketing teams 

·Lead and support the development of the marketing team, one direct and one in-direct report and provide support and advice to the wider English team on areas pertaining to marketing and promotion.

·Cultivate and contribute to a culture of collaboration, respect, innovation and achievement, besides other core values.

·Apply essential HR procedures consistently.

·British Council performance management procedures and standards used to induct, manage and develop staff members, and to evaluate performance.

How to apply

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