As we prepare to celebrate 70 years of the British Council in India in 2018, we are launching a Digital Open Call to mark this important milestone, and to excite and inspire young people with digital and mobile content about collaborations between the UK and India.

We want to use our 70th year to capture the many stories and collective memories of our work since 1948, and ensure we are seen as relevant to the needs of young people across India today. Through this Digital Open Call, we are looking for brilliant, creative, digital ideas to match our ambitions to excite and inspire millions of young people across India.

Projects can have any theme but must:

  • have creativity, culture and collaboration at their heart
  • be intended for an audience primarily in India, though they can have a wider reach
  • have the potential to achieve large digital reach and engagement across the web and particularly smartphones
  • respond to the aims and outcomes set out in the project brief given in the downloads section below.

About the call

We are asking you to help us celebrate 70 years of life-changing cultural connections and inspire people to share their stories and build connections for the next 70.

Our first open call for digital ideas funded Saptan Stories – a crowd sourced, storytelling collaboration from British Council and Oscar-winning British Studio Aardman Animations. Over 7 weeks, young people across India wrote a story together and British and Indian artists and graphic designers brought it to life. Two million people were actively engaging with Saptan Stories. We received thousands of votes and storyline entries; and achieved a reach of 18 million on social media.

The #70YearsinIndia Digital Open Call

We are launching a second digital call as part of our 70th anniversary. We want to use our 70th year to capture the many stories and collective memories of our work since 1948 and ensure we are seen as relevant to the needs of young people across India today.

Objectives

We are looking for brilliant, creative, digital ideas to:

  • excite and inspire young people with digital and mobile content and collaborations between the UK and India and continue to see the UK and the British Council as the source of inspiring and challenging work.
  • create new relationships between artists, producers, curators, storytellers and organisations in the UK and India and to develop new creative networks, build capacity and seed collaborations 
  • reach and engage large new audiences for UK arts and culture with a focus on the 18-40 age group
  • respond to user needs (i.e. available technology & connectivity) and digital approaches to maximise audience reach
  • celebrate 70 years of the British Council in India and/or inspire people to share their stories of those connections and build new connections.

How much funding is available and how many projects?

From this open call, we will select up to five projects for funding of up to £40,000 (Indian Rupees 34 lakh) to develop their idea through to end March 2018. In return for this funding, we would like to see a project which you can launch in March 2018.

Eligibility criteria

In order to be eligible to apply, you must:

  • be based in India or the UK and have a track record of developing new digital projects or experiences that have successfully reached new audiences (though not necessarily at this scale before).

 

How to apply?

Project proposals that meet the criteria must be submitted by noon, UK time, on Friday 22 December 2017. Your submission should be no longer than 3 pages and should include:

  • The concept and aim of your project
  • Your target audience and how you intend to reach them  
  • Your track record in similar projects
  • A timeline
  • Total cost of your project (the available budget will flex according to the potential of your proposal, but no proposal should cost more than £40,000/₹34 lakh).

Submissions should be emailed to tom.birtwistle@britishcouncil.org with the subject '#70YearsinIndia Open Call'.

If you have any questions regarding the open call, please write to tom.birtwistle@britishcouncil.org

For more details about the Digital Open Call, please download the project document given in the Downloads section below.