With 30 years of experience in the UK’s Arts and Cultural Industries, Shreela joined the British Council in 2011. Shreela is responsible for policy development and strategic overview of the British Council’s arts programmes in India and across South Asia including: Afghanistan, Bangladesh, Iran, Nepal, Pakistan and Sri Lanka.
Shreela began her working life as a performer in theatre and on TV. During the 1980s Shreela worked at the Royal Court Theatre in London and appeared in acclaimed dramas like The Jewel in The Crown (Granada TV). She was also in the original cast of Eastenders - the UK’s most popular TV series. After training with BBC News, Shreela was a Reporter and also made several documentaries before moving into arts management. Having worked for various national organisations including Arts Council England and one of the largest philanthropic trusts in the UK, Shreela moved back into the field to work closely with Professor Stuart Hall, former Chair of Iniva – Institute of International Visual Arts – to launch Rivington Place, an award-winning centre in London. In 2009 Shreela became the founding director of Free Word, the UK’s first Literature House which also champions freedom of expression. Shreela has served on several Boards including: Artsadmin, DV8 Dance Theatre, European Cultural Foundation, Heritage Lottery Fund and NESTA – National Endowment for Science Technology and the Arts. Shreela has an MA in European Cultural Policy (Warwick University) as well as a Diploma in History of Art from the University of London. Shreela is committed to widening access to culture and believes in the power of the arts to transform lives and create social change.